29 December 2008

When it rains, it pours: Morton Salt logo throughout the years

Many foods and condiment logos have been with us for years and have become familiar household images. The Umbrella Girl from Morton Salt is one in particular that I have always admired. Pictured below is an evolution of the Umbrella Girl logos and a brief history provided by their website:

The original Morton Salt Umbrella Girl appeared in 1914 with the now familiar slogan 'When It Rains It Pours".

The second Morton Salt Umbrella Girl danced on the scene 1921. The twenties were roaring and the little Morton girl was still pouring.

In the post-Depression years from 1933 to 1941, jazz was king. And as it reigned, our little girl kept pouring.

The fourth Morton Salt Umbrella Girl was introduced to America in 1941. While our boys were off to war, our little girl was serving at home.

Rock and roll was starting to shake things up in 1956 and our little girl was still filling salt shakers.

Since her most recent makeover in 1968, the current Umbrella Girl has been with us through moon launches, hip hop and the growth of the Internet.


  1. reminds me of the coppertone girl! wonder if they have a logo retrospective on their website...

    original: http://upload.wikimedia.org/wikipedia/en/thumb/5/51/Coppertone.jpg/180px-Coppertone.jpg
    modern: http://upload.wikimedia.org/wikipedia/en/9/91/Coppertone_girl.gif



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